i very much like that idea. If i could sway my parents to switch from Sam's Club to Costco that would be very satisfying.

(Of course, this is coming from a former Wal-Mart employee. i always feel like i should hang my head in shame for admitting to having worked there. It was for one year at a point where i really had no other good choices, so i made the best of bad ones. i'm glad i've left and i certainly won't go back.)